MARKETING Archives - Global Upfront Newspapers

The Ad That Exposed Nigeria’s Dark Obsession with Tribe

Global UpfrontOct 31, 2025October 31, 20250

By Tosin Adeoti When Bokku Mart posted that ad, the one where the influencer smiled into the camera and joked about shopping “without any Omo

Peter Obi: The Marketing and Demarketing of Nigeria

Global UpfrontApr 30, 2025April 30, 20250

By Promise Adiele PhD Marketing and demarketing are major semantic categories in Business, Economics, Public Relations, and Advertising-related discourses. However, these days of cross-pollination of